Are we confused or are we deceiving ourselves with ultra-processed foods?

Ultra-processed
ยท
June 27, 2024

๐Ÿ” Only 19% of consumers realize they're eating ultra-processed foods (UPFs) daily!

Meanwhile, UPFs make up 70% of US diets! So where does the difference come from?

๐Ÿ•ต๏ธ Innova Market Insights revealed that 44% of people think UPFs are just fast food. Clearly, the difficulty in detecting UPFs is part of the problem.
For consumers, transparency is key:โ€œ๐‘€๐‘œ๐‘Ÿ๐‘’ ๐‘กโ„Ž๐‘Ž๐‘› โ„Ž๐‘Ž๐‘™๐‘“ ๐‘œ๐‘“ ๐‘๐‘œ๐‘›๐‘ ๐‘ข๐‘š๐‘’๐‘Ÿ๐‘  ๐‘œ๐‘›๐‘™๐‘ฆ ๐‘ค๐‘Ž๐‘›๐‘ก ๐‘ก๐‘œ ๐‘๐‘œ๐‘›๐‘ ๐‘ข๐‘š๐‘’ ๐‘๐‘Ÿ๐‘œ๐‘‘๐‘ข๐‘๐‘ก๐‘  ๐‘คโ„Ž๐‘’๐‘Ÿ๐‘’ ๐‘กโ„Ž๐‘’๐‘ฆ ๐‘ข๐‘›๐‘‘๐‘’๐‘Ÿ๐‘ ๐‘ก๐‘Ž๐‘›๐‘‘ ๐‘กโ„Ž๐‘’ ๐‘–๐‘›๐‘”๐‘Ÿ๐‘’๐‘‘๐‘–๐‘’๐‘›๐‘ก๐‘  ๐‘™๐‘–๐‘ ๐‘ก. ๐‘…๐‘’๐‘‘๐‘ข๐‘๐‘–๐‘›๐‘” ๐‘œ๐‘Ÿ ๐‘’๐‘™๐‘–๐‘š๐‘–๐‘›๐‘Ž๐‘ก๐‘–๐‘›๐‘” ๐‘–๐‘›๐‘”๐‘Ÿ๐‘’๐‘‘๐‘–๐‘’๐‘›๐‘ก๐‘  ๐‘ ๐‘’๐‘’๐‘› ๐‘Ž๐‘  ๐‘Ž๐‘Ÿ๐‘ก๐‘–๐‘“๐‘–๐‘๐‘–๐‘Ž๐‘™ ๐‘๐‘Ž๐‘› ๐‘Ž๐‘™๐‘ ๐‘œ โ„Ž๐‘’๐‘™๐‘ ๐‘Ž๐‘‘๐‘‘๐‘Ÿ๐‘’๐‘ ๐‘  ๐‘๐‘œ๐‘›๐‘ ๐‘ข๐‘š๐‘’๐‘Ÿ ๐‘๐‘œ๐‘›๐‘๐‘’๐‘Ÿ๐‘›๐‘  ๐‘Ž๐‘๐‘œ๐‘ข๐‘ก ๐‘ข๐‘™๐‘ก๐‘Ÿ๐‘Ž-๐‘๐‘Ÿ๐‘œ๐‘๐‘’๐‘ ๐‘ ๐‘’๐‘‘ ๐‘“๐‘œ๐‘œ๐‘‘๐‘ โ€ said Lu Ann Williams from Innova Market Insights.

๐Ÿšจ The good news? Over half of Gen Z and Millennials, and over 60% of Gen X and Boomers, agree that a scoring system for UPFs would be a game-changer.

Luckily, that's what we do at GoCoCo: we score food against both ultra-processing and nutrient profile ;) Download it now and start your journey towards a healthier lifestyle!

Article: ๐Ÿ”— https://www.foodingredientsfirst.com/news/ift-first-2024-innova-market-insights-finds-us-consumers-confused-by-ultra-processed-foods.html

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