Spoiler alert: it's not good news (for some).

How we think it will go :
1. A growth increase is predicted for UPFs
2. Markets grow if people buy, and when you buy food, especially long shelf-life UPFs, you eat them: NOT good news for us people nor for public health budgets 😟

Luckily, in countries like the US, the GoCoCo app can help find your way:
✅ scan food barcodes and check their global health score (including WHO + ultra-processing + nutritional criteria)
✅ switch to a healthier alternative if relevant
✅ browse through healthy food options and recipes
✅ learn with our lessons on a wide range of topics

Technavio's market analysis: 👉 https://www.technavio.com/report/ultra-processed-food-market-industry-analysis

Despite market growth, the health implications of UPF consumption remain a major concern. Studies confirm that ultra-processed food is a clear health risk factor, associated with chronic diseases and poor health outcomes. And while some still focus on calorie counts, counting calories is not the best idea for weight loss—the quality of the food we eat matters far more.

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🥥For more insights on food systems, nutrition trends, and public health, check out the GoCoCo blog.