GoCoCo gives food products a score from 0 to 10. The scale is a reflection of the nutritional value of each product. Thus, 0 is the worst and 10 is the best.
The scoring methodology that we apply is our own. However, it is based on the application of existing scales and scientific studies that are especially recognized for their usefulness and rigor.
To ensure its independence and reliability, we have developed our scoring methodology in collaboration with Juan Revenga, dietician-nutritionist and biologist, and one of the most recognized nutrition experts in Spain.
To obtain the score, we apply 3 filters:
We apply the classification of the nutrient profile model of the World Health Organization (European Nutrient Profile Model). Specifically, the WHO issues advice on the advisability of carrying out marketing and communication campaigns aimed at children for a series of foods and/or categories of specific products. For this reason, the model classifies foods into 17 categories.
Nutrient profiling is “the science of classifying or ranking foods according to their nutritional composition for reasons related to preventing disease and promoting health”. Nutrient profiling provides a means of differentiating between foods and non-alcoholic beverages that are more likely to be part of a healthy diet from those that are less likely (notably those foods that may contribute to excess consumption of energy, saturated fats, trans fats, sugar or salt).
We apply the calculation of the NOVA classification system. This method classifies foods into 4 groups based on their processing:
Based on this classification, and for practical purposes to obtain the score, GoCoCo performs the following:
All products will receive a score that corresponds to the possible combination of results between WHO and NOVA systems:
Exception: GoCoCo will not offer a score for products in the following categories:
This system establishes a series of levels for key nutrients. from these levels, this system proposes to include in the product as many “warning stamps” as appropriate if it is a food:
In our case, GoCoCo’s algorithm continues to outline its final grade and subtracts 1 point from the score that we had already obtained in “the rule” based on: